Who we are.

Established in 2020, NOMMO Cultural Strategies is a pioneering creative consultancy dedicated to African-American art, history, and culture, inclusive of the broader Diaspora. We offer a vertically integrated approach—from licensing and curatorial work to strategic storytelling—ensuring that Black narratives are authentically represented and effectively elevated.

We are a Black-owned agency supporting contemporary Black artists and historical brands and organizations. We advise companies on culturally significant storytelling and marketing strategies for engaging Black audiences. As an award-winning minority business, we specialize in consulting, curation, and education, helping brands navigate social justice causes relevant to Black communities.

Endorsed by Beyoncé Knowles-Carter’s BeyGOOD Foundation, our portfolio features collaborations with industry leaders such as Nike, Meta Quest, eBay, Lego Company, and Ubisoft, among other clients.

Inspired by the West African concept of NOMMO—the power of the spoken word to create life and shape culture—we develop innovative frameworks that link history and the present, fostering cultural progress and amplifying significant narratives.

Our Founder.

Tyree Boyd-Pates is the Founder, CEO, Principal, and Chief Curator at NOMMO, a Los Angeles-based museum professional, historian, author, professor, speaker, and social entrepreneur.

Recognized by TIME, The New York Times, the LA Times, NPR, and others, he explores Black culture from a millennial perspective. He actively engages communities of color through journalism, social media, and education. To bridge gaps among classrooms, boardrooms, museum galleries, and the African American community, Tyree founded NOMMO Cultural Strategies in 2020.

NOMMO advises leading organizations, studios, and companies on using Black history to promote equality, equity, and justice, ensuring genuine representation of the African American experience within the Diaspora.

 
 
 

NOMMO’s Advisory Board.

  • Dr. Shamell Bell

    Advisory Board Member

  • Haili Francis

    Advisory Board Member

  • Lizzy Okoro-Davidson

    Advisory Board Member

  • Kennedy Mims

    Advisory Board Member

Spelman College:

“NOMMO was excellent in its guest speaking contribution to the ECP Art History and Curatorial Studies program at Spelman College. Tyree, its founder, presented curatorial content to our high school students in a way that was both relatable and professional. The students were curious, engaged, and asked insightful questions about the field. Based on their feedback, they were inspired to learn more about African American art history and the curatorial field—an outcome that aligns directly with my goals as an instructor. His presentation on community-focused curation was not only relevant to curatorial practice but also to the students who will one day shape and contribute to the arts canon. I would confidently recommend NOMMO for future speaking engagements on curatorial topics, higher education, and community-centered projects.”


Testimonials.

LA Philharmonic:

“NOMMO Cultural Strategies provided the curatorial guidance to stage a successful festival and connect us with new audiences. Their deep knowledge of Los Angeles gospel music history, wise perspective on cultural work, and careful evaluation of our programs were invaluable. It also doesn't hurt that they are a joy to work with, bringing clear communication and enthusiasm to the project every step of the way.”

BeyGOOD Foundation:

"The Black Parade Route started in 2020 to celebrate businesses, their owners, and communities... One of them is NOMMO Cultural Strategies, founded by Tyree Boyd-Pates. Through this Los Angeles-based consultancy, NOMMO advises leading companies on where culture meets strategy, with a focus on African American art, history, and culture — a powerful reflection of BeyGOOD’s founding pillars. Through its unwavering commitment to uplifting the Black experience, its founder is cementing his place in Black history—and we’re honored to be part of his and its legacy of GOOD."

LEGO Company:

“NOMMO offered our team an informative, thought-provoking, and inspiring presentation session. It was incredibly well received internally, and the presentation was socialized across the entire organization to ensure as many employees as possible could listen to it.”                                  

Ubisoft:

“NOMMO gave a virtual presentation to our company about the history and importance of Juneteenth, followed by a live Q&A. It was very engaging and received rave reviews from my colleagues. NOMMO was a pleasure to work with, and I would absolutely recommend them again.”