Field Notes: Beyoncé’s Cowboy Carter World Tour at Sofi Stadium, Inglewood, CA: A Night of Legacy and Liberation
On April 28, 2025, NOMMO had the profound honor of attending the opening night of Beyoncé’s Cowboy Carter Tour at SoFi Stadium in Inglewood, California, as guests of Beyoncé and her BeyGOOD foundation. This invitation placed us among a vibrant community of BeyGOOD grantees—visionaries, organizers, and creatives who, like us, are dedicated to building Black futures rooted in justice, imagination, and joy.
What unfolded that evening was far more than a concert. It was a sweeping, cinematic reclamation of American identity through the lens of Black Southern culture. The stage, designed as a five-pointed star, was the backdrop for Beyoncé's genre-defying performance, blending country, R&B, folk, and rock. This fusion not only showcased her musical versatility but also challenged and redefined the boundaries of these genres
The performance was rich with symbolism and homage. Every element was intentional, from the modified American flag visuals featuring sacred geometry to the dedication of "Blackbird" to Black country pioneers. The inclusion of her daughters, Blue Ivy and Rumi, on stage during "Protector" added a deeply personal touch, emphasizing themes of legacy and generational continuity
As recipients of BeyGOOD's support, we felt profound affirmation. The foundation's commitment to economic equity and community transformation resonates deeply with our mission at NOMMO. Being part of this event reinforced the importance of our work and the collective impact of communities coming together to celebrate and uplift Black culture.
We extend our heartfelt gratitude to Beyoncé and the BeyGOOD Foundation for this unforgettable experience. It was a night that celebrated music and honored the enduring spirit and contributions of Black communities.
❤️🖤💚✨
Beyonce’s BeyGOOD Foundation Invests in Cultural Consultancy Powerhouse: Nommo Cultural Strategies
Los Angeles, CA, (September 5, 2023) — Nommo Cultural Strategies (NCS), a prominent Minority Business Enterprise specializing in African-American art, history, and culture, proudly announces its receipt of a significant $10,000 grant from the BeyGood Foundation, the philanthropic endeavor of global superstar Beyoncé Knowles-Carter. This grant underscores the foundation's commitment to organizations dedicated to cultural authenticity and diversity.
Founded by Tyree Boyd-Pates in 2020, Nommo Cultural Strategies (NCS) has solidified its position as a leader in advising top companies, organizations, and film studios on African-American heritage and culture matters. Notably, Nommo Cultural Strategies (NCS) boasts a prestigious portfolio of past clients, including industry giants such as Nike, eBay, Meta Quest, and the Lego Company.
Tyree Boyd-Pates, the visionary founder of Nommo Cultural Strategies (NCS), expressed his excitement regarding the grant, stating, "We are delighted to receive this grant from the BeyGood Foundation. This generous support underscores their dedication to incorporating diverse voices and perspectives into the conversation, aligning perfectly with our mission."
Nommo Cultural Strategies (NCS) has gained recognition as a Minority Business Enterprise, actively enhancing marketing strategies that spotlight the African American experience, African diaspora, and social justice issues. The consultancy's focus on reaching millennials and Gen Z audiences has resulted in innovative and impactful campaigns.
The BeyGood Foundation, renowned for its commitment to empowering organizations that positively impact the world, has acknowledged Nommo Cultural Strategies (NCS) 's pivotal role in promoting cultural understanding and education. This partnership signifies a shared vision of empowering learners through diverse and authentic perspectives.
Nommo Cultural Strategies (NCS) celebrates and pays tribute to the enduring legacy of Black individuals as trendsetters in matters of style and their contributions to American culture.
For more information about Nommo Cultural Strategies (NCS) and its mission, please visit www.SayNommo.com.
Media Contacts: Tyree Boyd-Pates, Marketing & PR – Nommo Cultural Strategies (NCS) Email: info@saynommo.com.